Ulf Lundquist - our volunteer photographer from Salesforce

Ulf Lundquist - our volunteer photographer from Salesforce

Let us introduce Ulf Lundquist; the person who has taken many of the pictures we post both here on the blog and social media. Ulf is currently working at the software company Salesforce that has a fascinating volunteer policy. A policy that makes it possible for Ulf to donate money and work hours for Wise Economy and My Period is Awesome.

Ulf in the My Period is Awesome t-shirt.

Ulf in the My Period is Awesome t-shirt.

Hi Ulf! Tell us who you are!

I’m a Salesforce Program Architect and a Photographer, living in Malmo and working all over the globe. I’m also a father of three and a “bit” of a technology junkie.

Tell us about Salesforce and the Salesforce volunteer policy?


When I joined Salesforce, almost 4 years ago, i discovered a company with a much different culture than other tech companies. Salesforce has a 1-1-1 model and the basics of that model is: Salesforce dedicates 1% of it’s revenue, 1% of it’s products, and 1% of it’s employees time to the society. For me that means that I can spend 7 days per year helping Wise Economy/My Period Is Awesome and Salesforce pays my salary during those days. When I donate money to Wise Economy, Salesforce matches my donation as well.

You went traveling with Wise Economy and My Period is Awesome to Namibia and Uganda to learn more about their work? Tell us three things you learned.


Wow... Well this was a real eye opener for me. I mean... You see it in the news, people are having a hard time, so many injustices... But to be there in person is just a whole other story.

1. First of all and the most important thing... We can make a difference! Even if it’s small steps, it’s in the right direction. I’m so impressed with all the great work that the teams are doing in their societies.

2. Since I started at Salesforce I’ve given the idea of volunteering quite some thought. When we’re working with a local team we’re there to support them. We’re not there to do the actual work... It’s always better if they hire locals and drive the projects themselves. They know the way around, we’re strangers.

3. Treat everyone with the respect they deserve. I spent 30 min talking to one of the girls from Kisenyi (Kampala’s biggest slum area). Their lives in the slum are so unbelievably tough. I learned a lot and she asked so many questions about the life I have, outside of Kisenyi... It’s something I’ll never forget.

You engagement in the menstrual equity movement is not over yet. In fact it just started. What is the next step in your collaboration with My Period is Awesome?


I want to set up a collaboration between MPIA and Salesforce, a training for Salesforce employees that want to take the next step when it comes to volunteering. How you become an ambassador for a non profit organization. And of course... In a couple of weeks I’ll be on the Book Fair in Gothenburg. If I’ll see you there please smile, I’ll be covering the fair as a photographer!

#periodproofed - we enter with a BANG!

#periodproofed - we enter with a BANG!

Roisa Kerry, Kenyan menstrual equity activist: “We need to make the young people custodians of SRHR”

Roisa Kerry, Kenyan menstrual equity activist: “We need to make the young people custodians of SRHR”